Permata Bakery

Client Background:

Permata Bakery, a renowned bakery in Yogyakarta, Indonesia, faced the challenge of aligning its rich culinary heritage with the tastes of a modern, diverse audience. Seeking to appeal to both loyal patrons and a younger demographic, the brand engaged in a re-branding initiative.



Our strategy focused on a seamless blend of tradition and innovation. The visual identity embraced traditional Indonesian elements in a contemporary design, while the product line was diversified to include both classic bread with a modern twist and innovative creations. Packaging became a storytelling tool, conveying the brand’s dedication to craftsmanship and quality.



The re-branding effort led to increased footfall and sales, especially among the younger demographic. Permata Bakery successfully became a symbol of harmonious cultural fusion in the bakery landscape. The positive customer feedback and heightened brand recognition underscored the success of the strategy, emphasizing the brand’s ability to strike the perfect balance between tradition and innovation in every delicious bite.